Salon Management Congress is an instant hit with Delhiites

The art and craft of hair and beauty is not enough to ensure success as a salon owner. A hairdresser or beautician is required to have management skills to run a profitable enterprise. Recognising this skill gap, Professional Beauty India joined hands with Beaute Espace Media Pvt Ltd. to create Salon Management Congress (SMC), a one-of-a-kind endeavour to bring management lessons to the stakeholders of the industry.

The second edition of SMC was held in New Delhi along with Professional Beauty Delhi. The first SMC, conducted in Mumbai last year, was a clear indicator of how much the industry needs management training. Even old hands and current entrepreneurs were facing problems that could be resolved only with the help of experts. SMC Delhi brought trailblazers of the Indian beauty industry on a common platform, and what came forth was a burst of ideas and business concepts. The event was inaugurated by Anand Mohan Jha, Head, Skill Sector Council Governance at National Skill Development Council (NSDC). 

Here's what Salon Management Congress Delhi was all about:

Salon Management Congress Delhi

Dates: 04 and 05 June, 2018

Venue: Hall 12, Pragati Maidan, New Delhi

Session 1

 

Skill Development: The Path Ahead

Panelists

 

  • Anand Mohan Jha, Head, Skill Sector Council Governance, NSDC
  • Asha Hariharan, Founder & Director, Beyond The Fringe Salons
  • Deepanshu Khurana, Business Head of Education Services, VLCC Healthcare
  • Anu Wadhwa, CEO, Beauy & Wellness Sector Skill Council (B&WSSC)
  • CK Kumaravel, CEO, Naturals Salon & Spa
  • Nayana Karunaratne, Chairperson, Nayana Chain of Salons and SN Academies in Sri Lanka & India
  • Moderated by Ritoo Jhha, Founder, Beaute Espace Media Pvt Ltd.

Key learning

  • Efforts of NSDC in skill development in the salon sector was highlighted.
  • Role of individual academies and educators was outlined.
  • Entry level education, advanced training and uniform certification was emphasised.
  • The idea of hiring skilled hands for superior quality in services was promoted, along with the continued training.
  • Salon owners were encouraged to provide for skill development in staff.

Session 2

How to create a million dollar business in the salon industry? 

 

Panelists

  • Sachin Kamat, Director, Employee & Customer Engagement, Enrich Salons & Academy
  • Rod Anker, Director & Co-founder, Rod Anker Salons
  • Veer Kaul, Headmasters Salon
  • Moderated by Ritoo Jhha

Key learning

 

  • Management is key to the success of any salon.
  • Once a hairdresser becomes a salon owner, it becomes his/her primary role.
  • Expanding or scaling up requires attention to many factors such as cachement, real estate, staff, inventory, branding and marketing.
  • Training salon managers, empowering the staff and delegating work is important.
  • It is crucial to know your customer and understand her needs before scaling up the business.

Session 3

Swachh Bharat, Swacch Salons: Hygiene and sanitation in salons

Panelists

  • Sonali Bhambri, Franchisee Owner, Toni&Guy Salons North
  • Pammy Kaul, Technical Director, Headmasters Salon
  • Jagpreet Kaur, Complex Spa Manager, Westin Hotels & Resorts
  • Disha Meher, Head of Training, UrbanClap
  • Moderated by Kanishka Ramchandani, Managing Editor, Beauty Launchpad. 

Key learning

 

  • Hygiene and sanitation are not optional. They are mandatory if the salon wants to succeed in the long run.
  • Attention to detail is a must – sanitising tools, disposing waste, quick clean up after each service, maintaining housekeeping staff, etc.
  • It is important to upgrade to newer methods and technology in order to maintain high hygienic standards.
  • Staff safety is as important as customer safety, especially in context of skin treatments

Session 4

Salon chains – Metros vs Tier II

Panelists

  • Veer Kaul, Director, Headmasters Salon
  • Sukirti Patnaik, Founder, Indulge the Salon
  • Gunjan Gaur, Executive Director, ALPS Salons and Academy
  • Sandeep Kumar Sharma, Founder & Consulting Partner, NeuCultr Consulting
  • Moderated by Kanishka Ramchandani

Key learning

 

  • Tier II cities often have to create a market for beauty services vis-a-vis the metros where the market already exists.
  • Players in tier II have the definite advantage of being trendsetters.
  • Running a salon is more cost effective in tier II although profit margins are also affected accordingly.
  • Brands are more prompt in servicing salons in the metros than in tier II.
  • Salon chains are creating an impact in tier II due to proper branding and positioning.
  • It is important to keep a close eye on the account sheets while operating a chain, especially in tier II cities.

Apart from the various panel discussions, Day 1 at SMC Dehli also witnessed presentations by different experts.

  • Abhiraj Bhal, CEO & Co-founder, UrbanClap, spoke about the rising popularity of home services, and its impact on the livelihood of beauty professionals.
  • Amit Aurora, Partner, Group DCA, made a presentation of his designs for salons, while emphasising the need for entrepreneurs to think carefully about each aspect of salon interiors.
  • Priyanka Sanghi, Director, Hair Drama Co., introduced her brand of handmade hair accessories to the audience.
  • CK Kumaravel gave an inspirational talk at a session aptly titled 'Journey of a 1000 miles.'He spoke about the challenges he faced, his struggles and his business model. He encouraged women to become entrepreneurs and to work with passion.

Day 2 at SMC Delhi

 

Session 1

Going to the roots: How trailblazers did it?

Panelists

 

  • Manjul Gupta, Founder & Director, Bodycraft Salon & Spa
  • Nayana Karunaratne, Chairperson – Nayana Chain of Salons
  • SN Academies in Sri Lanka & India
  • Dr Bharti Taneja, Founder & Director of ALPS Beauty Clinic
  • Kusum Goel, Owner, Meghna Beauty Parlour
  • Moderated by Ritoo Jhha

Each panelist recounted her initial years in the industry and the struggles she had to undergo. From starting off with one salon to running a chain, each journey was both inspiring and aspirational. The key learning from this discussion was that every one will have to face challenges, no matter where they are in their individual journeys. Overcoming the hurdles and moving ahead with faith in oneself is the gist of the trailblazers' success stories.

Session 2

Is specialisation the next step to evolution?

Panelists

  • Istayak Ansari, Director & Co-founder, Lloyds Luxuries Ltd
  • Gurpreet Seble, International Educator
  • Meenakshi Dutt, Owner, Meenakshi Dutt Makeovers
  • Shubham Viramani Director - Sales & Strategy, Esskay Resources
  • J Tara Herron, The Imperial Salon & Spa
  • Moderated by Ritoo Jhha

Key learning

 

  • As the panel comprised different stakeholders from the industry, they gave a 360 degree perspective on the topic.
  • The panel agreed that specialisation is the need of the hour and can be a game changer.
  • One way to bring in specialisation was by allotting physical space to blow dry bars, nail bars or make-up studios.
  • Another way was to improvise the salon menu. For instance, by adding a variety of waxing options or rituals.

Session 3

Sustainability – need or choice? 

 

Panelists

 

  • Vibhoar Gupta, CEO, NEU Salons
  • Viki Thakkar, Director, Viki Thakkar Design Studio
  • Asha Hariharan, Founder & Director, Beyond The Fringe Salons
  • Moderated by Isha Gakhar, Features Editor, Beauty Launchpad

Key learnings

 

  • Sustainable practises seem optional today but they are the future. Green salons are here to stay.
  • Sustainability of a salon has to be taken into account at the planning stage and necessary adjustments have to be made while setting up the salon
  • Indoor air quality and air conditioning is a key factor for sustainability.
  • Proper research into the products you are using and eco-friendly waste disposal system are a must.

Individual sessions and group discussion on Day 2 of SMC Dehli were as follows:

 

Chunchreek Singhvi, Lead Investments, Railways, HFCL Group, addressed the burning issue of venture capital for entrepreneurs looking to scale up their business. His presentation included a step-by-step break down on finance management.

A group discussion was held with Aradhana Tripathi, Head of Operations, Pooja Kohli, Deputy Head Placement & Affiliation, Pratibha Dusaj, Head standard & Quality, from the Beauty & Wellness Sector Skill Council (B&WSSC). This discussion revealed the initiatives undertaken by the Council in training skilled staff and highlighted the Council's role in India's participation at WorldSkills competition.

Celebrity hairstylist Jawed Habib regaled the guests with his success story and doled out tips to entrepreneurs and hairdressers on how to amp up your game with discipline, passion and education. He was joined by his father, Habib Ahmed.

 

Conclusion :

The packed hall, business-centric questions from the audience, healthy exchange of ideas between panelists and informative presentations by experts made the second edition of the Salon Management Congress in New Delhi a resounding success. We look forward to the industry's participation at the third SMC in Mumbai on 01-02 October, 2018.

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